Kay Cruse

Kay Cruse
Vice President
VOC Strategic Practice


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With nearly 20 years of client engagement and strategic marketing experience, Kay serves as VOC Vice President for Strategex. She provides strategic marketing leadership to the VOC practice with a background in customer research, market strategy, brand development, and strategic opportunities.

At Strategex, Kay leads VOC client engagements with an emphasis on business and marketing strategies and implementation. She assists businesses in understanding and documenting VOC issues, prioritizing strategic opportunities, and developing tactical implementation processes for maximum ROI.

Before joining Strategex, Kay established The Prescient Group, a B2B and B2C market research firm specializing in identifying and implementing strategic marketing and operational improvements. Her expertise in market research and execution offered client companies the opportunity to address market segmentation, and achieve product and service enhancements utilizing Voice of the Customer insights. Kay has been involved with a wide range of industries and companies spanning a variety of business models.

Kay holds a bachelor degree in mass communication and marketing from the University of North Carolina. She is a frequent facilitator and presenter at various marketing, operational, and board meetings and events. Kay has developed and facilitated more than 700 focus groups, roundtable and panel discussions, customer advisory councils, and press relations events.